The retail industry has been deeply affected by digitization. The way retailers handled their operations have been changed completely. Many retailers were hesitant to move towards digitization at first but with the passage of time, they were forced to do so as without using technologies like POS retail cloud based system, they were left behind in the competition against their competitors who had adopted digitization. The fact of the matter is that the companies that didn’t adopt digitization have vanished since.
With digitization, if retailers wanted to stay in the game, they had to provide exceptional customer service regardless of their size. Over time, this trend only extended and the responsibility of a retail store to provide impeccable service became the norm. In today’s day and age, retail POS is used to provide bills and operation management flawlessly. The retail industry requires 3 types of connectivities: Connectivity with information, connectivity with people and connectivity with devices. Let’s have a look at each of these in detail:
Connectivity with the information:
Have you ever wondered why retailers would record their expenses and sales manually even before they had access to systems that could process this data into meaningful trends and reports? It’s because the information has always been important! Even prior to digitization, people could find basic trends like the most selling items, least sold item, etc.
Traditional means recorded limited data and weren’t too helpful in making intelligent, profitable decisions. The modern POS solutions provide customers with a smart shopping experience that makes them remember the brand and shop from them only. When it comes to online shopping, the POS records the customer’s sales and suggests the same items for the next purchase or has the order history available for customer’s viewing.
Connectivity with People:
The reason why companies shift to cloud-based POS solutions is to maximize the accessibility of customers and retailers with the store. According to studies, in the past 2 years, there’s been a boost in online shopping. Plus, in the past few months, since the coronavirus made itself known, people have shifted to shopping online more than ever.
Other than this, it’s become the norm for people to look at the store items online before stepping foot in a brick and mortar store. Your POS should allow you to update products in minutes, attach product photos and write the details. Howmuch POS lets users perform all these functions and is, therefore, a popular POS in Pakistan.
Your POS should have an impeccable customer database that lets you send them newsletters, messages and promotional emails in real-time with just a single click. A POS that doesn’t connect you with your customers is no good in improving your sales.
Connectivity with Devices:
One of the biggest challenges for any business is to establish a brand name and a good reputation with the customers. If your potential customers are unaware of your presence, how are they going to shop from you? In today’s digital world, it is important that you have an online presence. You can create an online store for this but once you do that, your customers expect 24/7 service. So, how can you do that? You can’t stay chained to your computer all the time! Don’t worry, cloud POS has solved this problem.
Retailers can connect to their retail system from wherever they want at whatever time they find convenient. All they need is an internet connection and the correct POS credentials. Cloud technology has revolutionized the way businesses operated. The retailers using it, have not only improved their customer service but also provided convenience to their employees. The cherry on top is that it’s much cheaper than a traditional POS.
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