It’s common for supermarkets to be at war, trying to gain the maximum number of customers and earning the most profit. The truth is, competition is a part of any business. It keeps people vigilant, fresh and ready to take risks. A lot of new supermarkets have come up in the retail business in the last few years. Retail POS software has, therefore, become a hot commodity as it streamlines all your operations, gives you real-time customer insights and much more.
Since the outbreak of COVID-19, the shopping habits of customers have changed. They no longer shop when they want, or as a hobby, they bring in lists, shop once a week and go. The trend of online shopping has also grown a lot. Not only does it offer you convenience, it also keeps you and your loved ones safe at home. Plus, the discounts that online shopping offers are also very attractive.
To win the battle, many retailers are using POS to attract customers to their store or even shop online. Today, let’s have a look at how effective the POS displays are in boosting store sales:
Catch Customer’s Eye:
Presentation matters a lot when it comes to sales. It’s what attracts a customer to a product, in the first place. But, having good packaging is too small to impact a customer, despite being very catchy and appealing. You need to display your top items on big displays, to catch the customer’s eye. Printing and putting up posters for new products every day can be costly. A POS display and display multiple products at the same time, getting your customer’s eyes on various products!
POS displays help with Branding:
Your product can be tiny with a lot of important marketing information enlisted on the packet but because of its size, it’s all lost to the customer. A POS display gives you a unique chance to show the additional product information or special offer that fails to fit your package’s area. A POS offers you the opportunity to strengthen your brand name and boost your business.
Bring Customers to You:
A common trend nowadays is to look up product and product details online and then come down to stores just to make the final purchase. A POS like howmuch lets you enlist all your products online, add the product pictures, description and price next to it. You customers can view these details, and then either order them online, place the order and pick up from your store or purchase from the store after looking at the product online.
Cost-Effectiveness:
Online presence is necessary, but putting up ads on all your social media platforms is pricey. A POS display s great to communicate about your brand. Pretty similar to magazines and billboards, excluding the charges ! You can use different kinds, show different products and attract customer of different demographics. Additionally, you can target a much more relevant audience through a POS display in your store.
Impulsive Shopping:
A well-placed, attractive POS display entices customers into buying more products than they had originally intended. Clever ads tend to have a better effect on customers and there’s a higher chance of them purchasing the product. So, invest in clever ad designing and content! Location of a POS display in your store matters too. For example, you can advertise a school bag next to the stationery aisle! If you place it next to the bakery items, you are bound to receive poor results.
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