Why POS Displays Play an Important Part in Supermarket Wars

It’s common for supermarkets to be at war, trying to gain the maximum number of customers and earning the most profit. The truth is, competition is a part of any business. It keeps people vigilant, fresh and ready to take risks. A lot of new supermarkets have come up in the retail business in the last few years. Retail POS software has, therefore, become a hot commodity as it streamlines all your operations, gives you real-time customer insights and much more.

Since the outbreak of COVID-19, the shopping habits of customers have changed. They no longer shop when they want, or as a hobby, they bring in lists, shop once a week and go. The trend of online shopping has also grown a lot. Not only does it offer you convenience, it also keeps you and your loved ones safe at home. Plus, the discounts that online shopping offers are also very attractive.

To win the battle, many retailers are using POS to attract customers to their store or even shop online. Today, let’s have a look at how effective the POS displays are in boosting store sales:

Catch Customer’s Eye:

Presentation matters a lot when it comes to sales. It’s what attracts a customer to a product, in the first place. But, having good packaging is too small to impact a customer, despite being very catchy and appealing. You need to display your top items on big displays, to catch the customer’s eye. Printing and putting up posters for new products every day can be costly. A POS display and display multiple products at the same time, getting your customer’s eyes on various products!

POS displays help with Branding:

Your product can be tiny with a lot of important marketing information enlisted on the packet but because of its size, it’s all lost to the customer. A POS display gives you a unique chance to show the additional product information or special offer that fails to fit your package’s area. A POS offers you the opportunity to strengthen your brand name and boost your business.

Bring Customers to You:

A common trend nowadays is to look up product and product details online and then come down to stores just to make the final purchase. A POS like howmuch lets you enlist all your products online, add the product pictures, description and price next to it. You customers can view these details, and then either order them online, place the order and pick up from your store or purchase from the store after looking at the product online.

Cost-Effectiveness:

Online presence is necessary, but putting up ads on all your social media platforms is pricey. A POS display s great to communicate about your brand. Pretty similar to magazines and billboards, excluding the charges ! You can use different kinds, show different products and attract customer of different demographics. Additionally, you can target a much more relevant audience through a POS display in your store.

Impulsive Shopping:

A well-placed, attractive POS display entices customers into buying more products than they had originally intended. Clever ads tend to have a better effect on customers and there’s a higher chance of them purchasing the product. So, invest in clever ad designing and content! Location of a POS display in your store matters too. For example, you can advertise a school bag next to the stationery aisle! If you place it next to the bakery items, you are bound to receive poor results.

The Requirement of a Tailored Retail System for Businesses

In the last few years, the way people shopped, made purchases and paid for them changed a lot. If a retail store misses these changes then it would be left behind by its competitors. Retailers often face a blockage in their sales because of missing items from their inventory, having mismatched data, getting a lot of products returned, unrecorded sales and of course, human error.

As a business grows, so do the challenges it faces. Expanding a retail business means, adding more locations and employees. So, you need to manage more payments, sales and customers too. The right POS system can alleviate retailers from these issues and provide better features and tools to manage all the resources. You don’t need to google the best POS Software for supermarket or retail stores just yet, though! Let us first convince you of the need for tailored retail management solutions.

Why Retailers Opt for Retail POS Solutions?

A retail POS solution is one that has several embedded features and functionality. It aims to give the retailers powerful tools of the 21st century that empowers their business. There are numerous advantages of equipping your business with a retail POS. The most obvious one is that unlike the old, legacy systems, you won’t be bound to a system and will have the freedom to carry on your business from wherever you like. The other advantages include:

1. Process Automation: Typing the sales record of every transaction is hard. It’s even worse to manage the records of multiple stores. Maintaining customer database manually on excel is a battle as you have to add each customer's purchases, returns, payment details and bill A retail POS system covers all these aspects for you with ease. It saves you a lot of time and is excellent at record keeping.

2. Inventory Management: For a retail store, inventory management is of utmost importance. Cashiers, sellers, warehouse supervisors have to deal with complex inventory issues such as incorrect barcode entries, missing inventories, damaged products and countless others. A digital solution like POS lets you attach barcode readers to the system so you can scan the barcode, instead of manually typing it, removing any chance of entering incorrect barcodes. Plus, the right POS will have the capability to find the ‘missing’ item for you and help you improve your profits.

3. Product Information: A barcode contains a lot of information about the product, including its name, identification key, variation detail, price information, discount applied and vendor details. A POS like howmuch offers you to either scan the barcode or manually enter the SKU to get all this information recorded as the item is processed.

4. Promotions: One of the biggest reasons why every retailer should consider investing in POS software is the ease it provides for marketing. Promos and discounts are what attracts new customers, and with a POS you can generate promo codes for your products with just a few clicks!

5. Real-time Analytics: A retail POS software can track your business activities and transactions in real-time. This lets you view customer insights and generate reports that let you make smart, profitable and intelligent decisions in real-time.

6. Excellent Customer Experience: Customers like to shop from places that provide them with a personalised experience. A POS lets you cater to your customer’s changing demands by helping you understand customer trends. So, POS is a very sound investment for you to keep your customers satisfied and happy with you!

Conclusion:

The businesses that have an excellent retail management system have proven to make greater benefit than those who haven’t. Technology can immensely empower your business, and it’s proven its worth during the COVID-19 days when no order can be missed. So, use a POS and never miss another order!

Why Retailers & Customers like Digital Receipts?

The digital world is evolving rapidly and is impacting every business. Retail business is no different. POS software has become a norm and now digital receipts are generated for purchases rather than physical ones. In fact, the best POS software for supermarkets is one that has the option of a digital receipt generation. It’s clearly a change for customers who have been used to paper receipts but many customers like getting their receipts emailed to them as it is stored with them. Unlike the paper receipts, it’s not tossed into the nearest bin as soon you one leaves the store.

Since the past few years, there has been an ongoing debate about whether or not paper receipts will completely disappear in a decade or even less. While, at present, it’s hard to believe it considering how a large number of people still prefer paper receipts and that many countries’ retailers still heavily rely on it. But, given how the balance of power is continually shifting towards technology, there could come a time in the future when paper receipts become obsolete.

Best POS software for supermarket

How do Digital Receipts work?

When a customer is at the checkout point, he is asked by the cashier if he wants a paper receipt, a digital one or both. If the customer chooses either of the last two options then the cashier requests for the customer’s email address and enters it in the system. The receipt is then sent to the customer’s inbox. Data from this transaction is stored in the POS’s database and the marketing team can use it for future marketing campaigns.

Benefits of Using Digital Receipts:

1. Customer Data Collection and Convenience: Digital Receipts are beneficial for both customers and stores. The customers don’t have to wait for the paper receipts, they get their receipts saved in their inbox that they can access when they need to make any changes. Plus, they have a line to contact the store if they require to do so. Similarly, for the company, the email addresses of their customers are collected because of digital receipts. They can send newsletters, promotional emails, new stock information, etc. to the customers within seconds.

2. Save Time, Money and Environment: According to several studies, customers are starting to prefer digital receipts over paper receipts because they don’t have to wait for the printing of receipts. For businesses, providing digital receipts saves them money and allows them to work in an eco-friendly way. Paper is made out by cutting trees and through digitization of receipts, the paper isn’t required for receipt printing. Plus, receipts are thrown by customers increasing paper wastage.

3. Keep Your Customers Coming Back with Digital Receipts: As we’ve established above, generating digital receipts is profitable for businesses, so how can they encourage their customers to go digital? Well, instead of giving coupons and discount vouchers, upgrade your digital receipts and offer them discounts through it. Make them keep coming back to you while saving the cost of printing receipts as well as coupons!

4. Boost your Online Traffic: Digital receipts enable retailers to boost online store traffic and encourage the building of the social media community. Your digital receipt can contain links to your social platforms and website that customers only have to click to be directed to the page.

5. Easy to Compute Taxes: A company needs to be aware of the taxes due on it, as all the transaction details are stored in the POS thanks to digital receipts. They also come in very handy during audits.